Press Releases

iMagicLab Announces DealerCRM 2.0
Nation's Fastest Growing Customer Relationship Management Company Releases Most Technologically-Advanced Software Ever Built for Car Dealers
July 9, 2008 - Hunt Valley, MD: iMagicLab, the nation's leading software provider for automobile dealers, is pleased to announce today that it has released DealerCRM 2.0. This new version of the award-winning DealerCRM is a no-charge update for existing iMagicLab dealers and will be available at a reduced rate for iMagicLab Internet Lead Management customers wishing to upgrade through June 15, 2009.... read more...
iMagicLab Acquires Assets of 5Square.com to Expand Automobile Industry CRM Product Suite
Nation's Fastest Growing Customer Relationship Management Company adds California Office
July 9, 2008 - Hunt Valley, MD: iMagicLab, the nation's leading software provider for automobile dealers, is pleased to announce today that it has acquired substantially all of the assets of privately-held 5Square.com, a provider of Web-based Sales Force Automation (SFA) and Customer Relationship Management (CRM) applications for the automobile retailing space. iMagicLab will integrate 5Square's SFA and CRM software into its DealerCRM(TM) platform to provide a more expanded suite of integrated applications that address each of its core customer groups. iMagicLab expects to retain 5Square's key employees and existing operations in Westlake Village, CA and will continue to support 5Square's current customer base.... read more...
iMagicLab Announces Record Sales And New Office Expansion
First Quarter 2008 Sales grow 94% versus 2007. Company to add 100 jobs in Hunt Valley, Maryland
April 24, 2008 - Hunt Valley, MD: iMagicLab, the nation's leading software provider for automobile dealers, is pleased to announce that it's first quarter 2008 revenue grew 94% over Q1 2007. All company financial metrics showed significant improvement with customer count, Customer Relationship Management System (DealerCRM) retention and new dealer enrollment at all-time highs. March 2008 was by far iMagicLab's best revenue month ever and the Company indicates that the economic difficulties faced by auto dealers appears to be increasing sales and interest in DealerCRM.... read more...
iMagicLab to Open Virtual Customer Center in Second Life
iMagicLab to Open Virtual Customer Center in Second Life to Connect Dealers with Customers Both Online and Offline
January 28, 2008 - Hunt Valley, MD: iMagicLab is pleased to announce that it will launch a new Automobile Dealer Relations Center (ADRC) for the expanding inhabitants of the virtual world "Second Life". On the iMagicLab island "AutoLand", Second Life avatars can visit a new multi-brand showroom, experience custom cars and chat with up to fifty nationwide car dealers at a time about pricing, availability and service issues.... read more...
iMagicLab Introduces Social Networking for Auto Dealers
Companies nationwide expansion continues with new Maryland Corporate Centre.
December 3, 2007 - Hunt Valley, MD: iMagicLab is pleased to announce the public launch of a new social networking site designed specifically for car dealers, auto sales people, internet sales managers and independent dealer employees. iMagicLab Connect (http:/community.iMagicLab.com) is a free service that allows users to exchange ideas with their peers and participate in a free-flowing discussion of any or all issues affecting the automotive retailing industry. From software and lead provider critique to talk of new trends in compensation or benefits, industry experts and layman alike will find iMagicLab Connect a great resource.... read more...
iMagicLab and King of Cars Double Internet Sales
November 9, 2007 - Hunt Valley, MD: Towbin Dodge, made internationally famous from the A&E reality television show "King of Cars," and iMagicLab are pleased to announce that in the 3rd quarter of 2007 Internet Sales at the dealership have more than doubled. Since the installation of the industry-leading iMagicLab Customer Relationship Management system Towbin Dodge and its sister stores in the Las Vegas Metropolitan area are seeing record levels of internet lead conversions even during a challenged market.
"We know how to sell cars and we always have," said Towbin's Chop. "iMagicLab just simplifies the whole Internet process and delivers customers to the front door. From there, it's all us baby."... read more...
iMagicLab Customers Now Know Who's Calling
Leading CRM for Car Dealers Announces New Toll-Free Call Monitoring Services
September 11, 2007 - Hunt Valley, MD: iMagicLab, the nation's fastest growing CRM, Internet sales and Inventory software system for automobile dealers, is pleased to release it's new inbound and outbound call monitoring product, PhoneLink, into wide release. iMagicLab's PhoneLink system allows car dealers to automatically measure and record all inbound and outbound phone calls without the need of any special hardware or expensive subscription services. For less than the cost of a traditional 800 number, iMagicLab's Customer Relationship Management (CRM) and Internet Lead Management (ILM) systems now will contain the call metrics and actual call recording inside of a normal customer record. iMagicLab's system is the only car dealer software that measures and tracks telephone traffic along with showroom, Internet, service and website visits in one seamless solution.... read more...
iMagicLab Launches iLeadTools.com: Affordable Internet Lead Management for Independent and Small Auto Dealers is Now Reality
America's #1 Selling Lead Management Tool Now Available for as Little as $56 a Month: Welcome to Internet Lead Management for the Rest of Us
May 16, 2007 - Novato, CA: iMagicLab, an on-demand customer relationship management (CRM) company, announced that has launched iLeadTools.com to power Internet sales for small franchised dealerships and independent auto retailers.... read more...
iMagicLab Sets New Standard in Customer Data Security
Industry-Leading CRM is First to Implement Extended Validation SSL Across Platform
September 7, 2007 - Hunt Valley, MD: iMagicLab, the nation's fastest growing Customer Relationship Management (CRM), Internet sales and Inventory software system for automobile dealers, is pleased to announce that it has again enhanced its customer's data security with the addition of new Extended Validation SSL certificates across its extensive platform. In addition to the many proprietary data protection devices employed by iMagicLab, the addition of this new military-strength encryption will visually notify each dealership that their secure connection is in place before allowing any data entry.... read more...
iMagicLab Selected to Power the "King of Cars" Online Customer Relationship Management
Towbin Dodge, the #1 Exclusive Dodge Dealer in the World and #1 Certified Used Dealer in the Nation, to Expand Internet Sales by Partnering with iMagicLab
April 3, 2007 - Novato, CA: "Towbin Dodge has a unique situation with Chop's mix of entertainment and huge vehicle sales. The King of Cars creates an enormous amount of leads and our tools are uniquely positioned to help them discern sale prospects from television personality fans" said Richard Keith Latman, Chief Software Architect of iMagicLab "Chop has told us, as he does weekly on the show, that he demands results and with our product his team will get people off the couch and onto the lot like never before."... read more...
TK Carsites to Offer iMagicLab Internet Lead Management to Help Car Dealers Close More Leads Faster
Industry's Premier Leads Management Tool Selected to Power TK Carsites e-Manager for up to 1400 National Accounts
March 27, 2007 - Novato, CA: "We've spent over a year of researching many different companies and we're confident iMagicLab provides the best Internet Lead Management (ILM) System in the industry. It's packed full of features that many just don't have but it's also the easiest to learn and use," said TK Carsites Inc. CEO Richard J. Valenta. "With the addition of iMagicLab's DealerCRM Lead Management System, we firmly believe TK Carsites has the most effective automotive Internet marketing solution available today."... read more...
Tom Harsha Joins iMagicLab as Director of New DealerTrainer Unit
Company Plans Nationwide Expansion of Consulting Unit to Automobile Dealers
March 6, 2007 - Novato, CA: iMagicLab, the nation's fastest growing CRM, Internet sales and Inventory software system for automobile dealers, is pleased to announce that Tom Harsha has joined the firm as its new Director of Training. iMagicLab's DealerTrainer unit will advise, train, measure and monitor dealer performance across a wide spectrum of proprietary metrics designed to increase conversion and customer satisfaction. Mr. Harsha is a known industry pioneer who has created systematic processes that have been time tested to survive and excel in the highly competitive vehicle marketplace yet allow for an ease of use necessary in an industry known for staff turnover. Mr. Harsha will report directly to Keith Latman, iMagicLab's Chief Software Architect, and be based out of the firms Ohio offices.... read more...
iMagicLab Adds Hosted BDC Services to Improve Dealer Conversions
Company Acquires DealerConcierge.com Assets and Intellectual Property
December 1, 2006 - Novato, CA: iMagicLab, the nation's fastest growing CRM and Inventory system for automobile dealers, is pleased to announce the completion of a transaction to acquire the assets of DealerConcierge.com. This acquisition will extend iMagicLab's industry leading CRM tools and enable automobile dealers to reach interested car buyer prospects and schedule appointments more efficiently using Dealer Concierge's hosted BDC solution.... read more...
iMagicLab Adds Mrs. Fields Cookies to the Mix
Leading Auto Industry Technology Provider Partners with Premier Brand of Cookie and Baked Goods
October 9, 2006 - Novato, CA: iMagicLab, America's fastest growing technology company targeting the automotive retailing industry, announce today a new partnership with Mr. Fields Cookies. The agreement will allow car dealers using iMagicLab industry-leading customer relationship management (CRM) and Internet Lead Management (ILM) tools to automatically send customized tins of Mrs. Fields cookies to their customers and prospects alike. Each tin of cookies will also contain a customized postage-paid survey card designed to help dealers measure customer satisfaction and staff performance.... read more...
iMagicLab Continues Growth in Management Team
Dick Cadenasso Appointed CEO, Keith Latman Assumes Chief Software Architect Role
April 10, 2006 - Novato, CA: iMagicLab, provider of a revolutionary Customer Relationship Management System designed specifically for the automotive dealer, announces that it has further rounded out the executive team with Dick Cadenasso, a long time partner in the company, appointed CEO and founder Keith Latman will assume the role of Chief Software Architect.... read more...
iMagicLab Awarded Auto Dealer Monthly's 2006 Gold Dealers' Choice Award
Accolades for Innovative Customer Management System from Annual Dealer Survey
March 30, 2006- - Novato, CA: iMagicLab, provider of a revolutionary Customer Management System designed specifically for the automotive dealer, proudly announces that they have been named the recipient of the Gold Award in the Customer Relationship Management (CRM) category of the Auto Dealer Monthly 2006 Dealers' Choice Awards.... read more...
iMagicLab Acquires DealerSite.com to Enhance Auto Dealer Websites
July 6, 2005 - Novato, CA: iMagicLab LLC is pleased to announce that it has completed the acquisition of DealerSite.com, a website production company for automobile dealers. The acquisition allows iMagicLab to assume control over DealerSite's client base, key employees, and certain company assets. Combining iMagicLab' technical team with DealerSite's skilled creative staff will position iMagicLab as one of the strongest Web development companies serving the automotive retailing space.
"iMagicLab's dealers have asked for websites that are integrated to our industry-leading dealer management solutions. In DealerSite we have acquired a cutting edge drag-and-drop website creation system that will allow unparalleled ease of use and flexibility. Our auto dealer customers will now be able to dynamically control sales teams, inventory and websites from a single screen and dramatically improve their ROI," said Keith Latman, vice president of iMagicLab LLC. "With this acquisition, iMagicLab is poised to place our technical thumbprint on Web development projects on a national level. Leveraging DealerSite's creative Web design and marketing solutions with iMagicLab's advanced technology services will provide a huge return for our customers. Combining the strengths of both these companies allows car dealers to take full advantage of our technology without sacrificing creativity."... read more...
iMagicLab Selected by Vehix.com to Power Next Generation Lead Management System
Company to Use ILM Platform to Enable Automobile Dealers to Connect with Customers
February 10, 2005 - Novato, CA: iMagicLab LLC, a leading customer relationship management (CRM) software provider, today announced that it has entered into an exclusive reseller agreement with Vehix.com, a leading automotive sales program and portal that provides consumers with a one-stop source of vehicle research information to facilitate the purchase process. Under the terms of the agreement, Vehix.com will exclusively offer a private label version of iMagicLab's DealerCRM software suite to its network of over 1,300 franchised automobile dealers.... read more...
iMagicLab and Dealerskins Sign Exclusive DealerCRM Agreement to Help Car Dealers Capture, Contact, and Close Potential Customers
Industry's Premier Tools for Website Creation and Leads Management Come Together: Dealerskins to Offer Private-Label Version of DealerCRM
November 30, 2004 - Novato, CA: iMagicLab LLC, a leading on-demand customer relationship management (CRM) company, today announced that it has entered into a strategic relationship with Dealerskins Inc. a leading provider of websites and advanced multimedia technology to the automobile industry. Dealerskins will exclusively offer iMagicLab's DealerCRM family of integrated customer relationship management products to its customers under the TrafficCenter name and integrate it with the Dealerskins suite of website and customer acquisition products.... read more...

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Press Releases

iMagicLab Announces DealerCRM 2.0

iMagicLab Acquires Assets of 5Square.com to Expand Automobile Industry CRM Product Suite

iMagicLab Announces Record Sales And New Office Expansion

iMagicLab to Open Virtual Customer Center in Second Life

iMagicLab Introduces Social Networking for Auto Dealers

iMagicLab and King of Cars Double Internet Sales

iMagicLab Customers Now Know Who's Calling

iMagicLab Launches iLeadTools.com: Affordable Internet Lead Management for Independent and Small Auto Dealers is Now Reality

iMagicLab Sets New Standard in Customer Data Security

iMagicLab Selected to Power the "King of Cars" Online Customer Relationship Management

TK Carsites to Offer iMagicLab Internet Lead Management to Help Car Dealers Close More Leads Faster

Tom Harsha Joins iMagicLab as Director of New DealerTrainer Unit

iMagicLab Adds Hosted BDC Services to Improve Dealer Conversions

iMagicLab Adds Mrs. Fields Cookies to the Mix

iMagicLab Continues Growth in Management Team

iMagicLab Awarded Auto Dealer Monthly's 2006 Gold Dealers' Choice Award

iMagicLab Acquires DealerSite.com to Enhance Auto Dealer Websites

iMagicLab Selected by Vehix.com to Power Next Generation Lead Management System

iMagicLab and Dealerskins Sign Exclusive DealerCRM Agreement to Help Car Dealers Capture, Contact, and Close Potential Customers