Keith Latman is Chief Executive Officer / Co-Founder of iMagicLab (formerly iCarMagic). Latman drives technology, sales, marketing and architecture decisions across all iMagicLab products to ensure the product direction is consistent with the overall strategy of the company and the needs of the marketplace. Over the past 3 years he has trained thousands of car dealer personnel, written over 75 published articles and has spoken at major industry events and seminars nationwide.

Latman has broad experience in the sales, hardware, software and services sectors, having spent more than 12 years in senior management roles in the IT industry and over 7 years in the automobile retailing space. Prior to founding iMagicLab, he started and ran Internet departments in the San Francisco Bay Area (one of which sold over 1200 cars in a single year) and helped start many innovative companies including RetailTRAC (Sold to Minow LLC), MicroPOS (Sold to Micros) and Microworkz.com.

For more information about Keith or if you just like to read BLOG's click here: www.microworkz.com

Tom Harsha is currently the Vice President of Sales for iMagicLab and has been with the company since 2007. Tom is a 20 year veteran of the automotive industry, including Sales Management, Finance, Internet Sales, Business Development Center leadership, and Training Consulting. Additionally, Tom has held positions on the American Honda Motors e-Dealer Advisory board, as well as various roles with Polk and NADA Dealer round table and Industry events. He was featured as a top trainer by Dealix Corporation in 2005 and is a regular contributor on DealerRefresh, ADM and Idea Exchange.

Tom is happily married, has two very energetic children and highly values his time with family. In addition to helping dealers create a winning process to maximize CRM utilization, he loves traveling with his family and watching his wife conduct orchestra concerts. His hobbies include playing golf and continuously building the next best home theater system.

Brian Clifft, a 17 year professional of the automotive industry, began his career with great fervor claiming Salesperson of the Year honors two out of his first three years with Jimmy Payne Mazda in Jackson, TN. In only his second year he was ranked among the top 20 Mazda Sales Consultants in the country.

In 1997, the beautiful Florida weather lured him to Orlando where he joined Bill Brown Mazda Volkswagen, Audi; and earned his first Sales Management opportunity. Brian eventually chose to move into luxury automotive retail where he joined Orlando Infiniti in 1999. His proven skills as a Sales Consultant earned him yet another Salesperson of the Year award in just his second year. During his third year he accepted an offer to create and manage the store's first Business Development Center. His BDC efforts increased sales volume by 67% in its first year alone. After three years of running a successful BDC; Brian was finally able to bring his technology background full circle by becoming Orlando Infiniti's Internet Director. This allowed him to integrate both the BDC and the Internet Sales Team. He quickly established the Internet Department as one of Infiniti's best in the country; consistently maintaining low response times, high closing ratios, and maximized profit potentials. Many of his Internet processes and guidelines are still widely embraced and utilized today.

It was also during this time that Brian first became affiliated with iMagicLab. He implemented iMagicLab's ILM tool for his Internet Department which they successfully used for two years. He then upgraded and transitioned into iMagicLab's CRM tool for the entire dealership.

In April 2009 that Brian chose to join iMagicLab as National Trainer. He has shared his personal knowledge of the software and industry best practices with thousands of users in dealerships all across the country. And in December 2010, as a result of his tireless dedication and overall success that the users and dealers have achieved under his tutelage, Brian was asked to become the Director of Training. And in January 2012 Brian also accepted the responsibility of guiding our Customer Care division into the future as well.

Brian is happily married to his wife Melinda and they enjoy the company of their two Yorkshire Terriers. Being avid animal lovers; both he and Melinda regularly participate in charitable activities for the American Humane Society. In his spare time Brian enjoys billiards and has been ranked as one of Florida's Top Ten Best Amateur Players by the Billiard Congress of America.

Chris Vitale is currently Vice President of Sales for iMagicLab. He has only ever sold cars in his professional life; iMagicLab is his first career outside of the retail automobile industry, first serving as National Sales Director and now Vice President. His previously held retail positions include Sales Associate, Internet Manager, Finance Manager, Sales Manager, Used Car Manager, General Sales Manager and General Manager (in that order). He has a wide range of experience including domestic and import brands in highline and high volume arenas.

What makes Chris unique is that his perspective includes relevant and hands on experience, having served his customers for over 20 years, and his academic background. Chris holds an A.A. (Associate of Arts) with a concentration in Business, a B.A. (Bachelor of Arts) with a concentration in Business and an M.B.A. (Master of Business Administration). He also achieved Executive Manager approval and certification with two separate manufacturers for which he ran stores.

Having been a very hands-on General Manager for the last 5 years of his automotive career, Chris understands the needs of dealers. Coming from stores that embraced CRM, he knows what it takes to ensure total success, culture change and complete buy in from sales associates to executive management and beyond.

Chris Shaughnessy brings over a decade of automotive excellence to iMagicLab. A no nonsense professional, he was promoted through the ranks in the dealership world from Sales Associate to GSM. His specialties include sales process and desking. Coming from top performing stores with strong CRM cultures, Chris has lived immersed within the CRM processes and has seen them evolve over time and across multiple dimensions.

David Idell has spent nearly his entire career with a tremendous family-run business: the White Family Companies of Ohio and Wyoming. For over 6 years he held positions in both sales and management.

Initially, David's responsibility was internet sales for two stand-alone Honda stores: White Allen Honda and Jim White Honda. Over the next 3 months, David implemented enhanced processes and new technologies that led to increased sales and excellent response times. Eventually, these enhanced processes led to the addition of Hugh White Honda, White Allen European Auto Group (Porsche-Audi-Volkswagen-Jaguar) and White Allen Chevy-Subaru to David's obligation.

With the Ohio stores' unprecedented success derived from David's internet processes, he was given responsibility to oversee all of the White Family's Wyoming e-operations. During David's tenure as Director of Internet Operations with the White Family Companies, he increased Internet Sales from 350 in 2006 to over 4500 between 2007 and 2010.

As Director of Internet Operations, David utilized many ILM and CRM applications; however, it wasn't until 2007 that David first sought out iMagicLab as an ILM option. Immediately, David realized the benefit of utilizing the iMagicLab technology, and in July of 2009 he ultimately transitioned five of the White Family's Ohio stores to iMagicLab full CRM package.

Within six months of implementing the iMagicLab CRM in Ohio, David added the CRM to White's Mountain Motors in Casper, Wyoming. Most of the process enhancements David built utilizing iMagicLab technologies continue to be used within the White Family organization.

Recently, David became the Used Car Manager for the White Allen European Auto Group where he increased pre-owned sales by 25 % from 2009 to 2010.

David is happily married to his adoring wife Amber. He enjoys taking long hikes with her and their dog, traveling, taking in a ballgame, playing guitar, and golf. He is also an avid disc-golf player and has competed in many recreational tournaments.

David has a degree in International Business from the University of Dayton and speaks fluent Spanish. Furthermore, David served on the Miami Valley Hunt and Polo Club board of directors where he was in charge of court operations. In addition, he was a member of the Leukemia and Lymphoma Society's “Team in Training” for whom he raised over $10,000. He is now an active member for Volunteer Marin.

Jason Brooks began his career with iMagicLab as a Customer Care Representative and after demonstrating exceptional knowledge of the software the unique ability to educate users over the phone; he was asked to become the Web Training Manager. Dubbed the "Customer Advocate" within the company, his compassionate outlook towards dealers fuels his desire to get "it" right and to attack issues at the core level - epitomized in his often quoted saying "You don't fix a bullet wound with a band-aid!"

He's successfully trained GM's, GSM, Managers and Sales Reps on how to create a more efficient workflow processes online and has recently been asked to take his web based training skills on the road as our newest National Training Consultant; where he can now share his extensive knowledge and expertise of the software with dealers live onsite.

A Die-Hard Ravens Fan, he currently holds a BA in Philosophy and a BS in Film from Towson University and currently lives with his fiance in Hunt Valley, MD.

Jay Barr is an eight year veteran of the automotive industry, working both at the dealership level and with one of the nation's largest finance companies.

Jay spent three years at Security Nissan and utilized his natural charisma and charm to consistently be one of the top salesmen on staff. In no time Jay's top performance accomplishments justified placing him in charge of implementation, where he managed the development of all essential resources: from sales processes to phone scripts and call guides.

Because of his unmatched people skills, Jay was responsible for of all of the dealership's VIP clients and special program buyers. He also worked side-by-side with management assisting in new hires, desklog management and taking T.O.'s.

After leaving Security Nissan, Jay spent five years at Ford Motor Credit before trying his hand at the mortgage and real estate industry -a successful endeavor to be sure.

However, Jay's love for cars brought him back to the automotive industry and into the welcoming arms of iMagicLab. He joined the IML team as a Customer Care agent so as to gain a solid operating knowledge of the software. From there he became Online Trainer before settling in to a role as a National Trainer.

Jay brings an exciting, energetic and unconventional (but highly effective) training style to dealerships nationwide. His unique style presents thought-provoking and stimulating topics in a very focused and entertaining manner. He guarantees that when he comes to your store, you will learn the software and processes that will make your dealership successful -and you'll enjoy every minute of it. And after two years of successfully educating users and dealers all across the country; Jay was chosen to lead the Training Team as the Director of Training in November 2012.

Jay is happily married to his wife Sherri and is the proud parent of four beautiful girls. He enjoys spending time with his family (which he affectionately calls Team Barr) as well as working out and playing all sports that allow him to "talk junk". In his down time, Jay loves shooting pool and watching TV in his Baltimore Ravens inspired man-cave.

Bryan Hartka is the Tier II Customer Support Representative at iMagicLab. His background is in years of call center Technical Support/ Customer Service. He joined as a Tier I rep, honed his skills and knowledge of the system, and now focuses solely on making sense of the tough problems.

Bryan brings with him a huge level of technical enthusiasm, computer proficiency, and a swath of problem solving skills. He attended the magnet program for computer science and mathematics at Parkville High School.

While he mainly focuses on escalated issues, you may hear him taking frontline calls as well, should your needs demand it. Regardless, he's glad to assist with any concerns that may arise within your system.

Fran has over 10 years experience working in the software entertainment industry as a QA Tester, QA Senior Project Lead, and QA Team Lead. While working in these roles, Fran has also functioned as a Help Desk Technician, and Technical Support representative to support games after release and during QA down-time. Fran has been credited in numerous game titles, is constantly playing games, and looking into new PC gaming hardware components in her spare time.

Alongside her love for the gaming industry, Fran is also constantly working on her primary love, the visual and digital arts. She works in almost all art forms (painting, drawing, photography, fibers, ceramics, ceramic sculpture, sculpture, textiles, jewelry, digital art). Currently Fran has been spending most of her time doing urban exploration photography. She has already published some of her work, and is planning on additional publishing and art shows. When allows, Fran enjoys studying the sciences, training in martial arts, and playing with her F3 Savannah which is a part wild hybrid-cat.

Jake's background consists of 13 years of experience in sales, management, automotive and new media marketing. He has built and reorganized dealership internet departments across the country producing consistently successful results.

Joshua Wacker is a new Tier 1 Customer Representative for IMagicLab. Originally Joshua had planned on obtaining an architectural degree until he found his natural adaptation with computer science. Just recently he has graduated from TESST College of Technology with an associates in Computer Science and plans to continue his education here at IMagicLab.

He was born in Baltimore Maryland and raised in a small industrial town named Dundalk. In his free time he runs a small Tattoo business, produces custom artwork and spends a lot of time raising his four month old son.

Kevin Christy is currently the Web Trainer for iMagicLab and has been with the company since May of 2012. Kevin has been involved in software support for major corporations for 6 years, and has managed hundreds of servers at a national level. He is an avid automotive enthusiast and is applying his automotive and software knowledge to his role as Web Trainer.

Kevin loves nature and goes hiking frequently. He has 6 nieces and nephews and uses his love of teaching and technology to help them excel in their classes. In addition to hiking Kevin enjoys travelling, leisurely drives, and collecting antique watches.

Wes has worked in the technical support industry for over 9 years, providing support for major companies such as Apple and Take Two Interactive. He has also previously worked in a tech support role at Northrop Grumman.

He is an avid fan of PC and console gaming, currently playing multiple MMOs including World of Warcraft and Star Trek Online. In his spare time, he enjoys hanging out with friends, cooking, listening to various styles of music, hitting the movies and taking road trips in his Mazda 3.

Stephanie Keefer is the CRM Success Coordinator for iMagicLab. She assists dealerships just starting with DealerCRM by providing personally tailored support and additional training after the onsite trainer leaves. Her history is mainly with customer and technical support. She has an associate's degree in computer systems and previously worked in technical support for Scholastic.

In her free time, Stephanie enjoys learning the ukulele and watching Doctor Who.

Shawn has been in customer support for over 10 years. He has done a mix of everything from logistics to collections. Shawn has Customer Support experience in a variety of industries including Spare Parts Sales, Help Desk, Credit Support and Collections. He has worked for industry giants such as EBay, Visa International and PayPal. Shawn is currently attending Tesst College working on a Computer networking degree.

In his spare time Shawn is a movie buff and enjoys strategy games. He enjoys hunting, camping, fishing and outdoor activities.

Tim Heher is currently the Director of Implementation for iMagicLab and has been with the company for the last 3 years. He has a rich background of over 20 years of experience in Implementation, Customer Service, and Management, in industries including Food, Publishing, HVAC, and the Automotive Industry. He has also owned 2 businesses, in Real Estate and Hauling.

Tim holds a BS Degree in Business Management from the University of Baltimore. He is happily married with 4 kids, and 1 grandchild. In his free time, he loves spending time with family, and coaching football, baseball, basketball, and lacrosse.